Product Strategy
I will conduct a product strategy session for your team, during which we will develop or update the product strategy, describe it in financial terms, and find the shortest plan for implementation
I bet you have those struggles
Don't know where to start
You have an idea for a startup or a new vertical in your business, but you're not sure how to approach validating it and where to start to do it quickly and within a feasible budget
Long product development
You spend years developing the first version of your product in "stealth mode," without receiving feedback from the market. You believe that just a little more work is needed, and then everything will be fine. However, there is no evidence to support this
No customers and sales
You've created a great product, but you don't understand where to find customers and why they're not buying. All attempts to purchase paid traffic result in budget drains, and the team loses faith in the future
Stagnation in development
You have a live product and some results, but there's no understanding of where to go next and why. The team blindly copies competitors or randomly invents features without relying on metrics and financial data.
How can I help you
I have 10 years of experience and extensive exposure to various product cases. I have built product strategies numerous times and most likely have already addressed tasks similar to yours
- 5 startupsLaunched with my own hands since 2014
- 3 regionsWhere I launched products and have expertise: CIS, MENA, USA
- 30+ companiesThe ones I've had the chance to work with as a consultant, product manager, or mentor
How it works
We conduct an initial audit of what is happening in your startup
We plan a strategy session based on your request and goals
We conduct together with the team for 1-3 days until all tasks are fully resolved
What result will you get
Based on my experience, I have systematized a list of changes that occurred in my and others' companies after working with me
❌ Research: before
The team lacks understanding of the product's target audience and why they would buy it. Market size and competitors' successes are not researched, and decisions are made based on SimilarWeb metrics at best
Business model: before
You don't understand how to calculate the business model, create a sales plan, etc. You approach everything blindly, relying on a "wait and see" approach
❌ MVP: before
You don't know how to build an MVP without developers and end up hiring expensive contractors who miss deadlines. In other words, you're "building the product," and it's taking a long time, or you're planning to do so
❌ Analytics: before
You launch the product to "see what happens" without clear analytics and understanding of what needs to be measured. You don't grasp which data to rely on when making decisions
❌ Marketing: before
You don't know where to find your target audience and first users. At best, you plan to make a couple of posts on your social media channels and start buying traffic where everyone else does
✅ Research: after
The team systematically researches the target audience and their needs, focusing on developing solutions rather than just adding features. Market and competitor analysis are systematized and inform decision-making processes
✅ Business model: after
You have the basic business model scenarios in the form of unit economics and know how you will earn money and how much you can spend on customer acquisition
✅ MVP: after
You assemble the MVP yourself using no-code tools or hire affordable and fast no-code freelancers. You release the first version within 1-2 months and get instant feedback from your early adopters
✅ Analytics: after
You have at your disposal a model of analytics system that enables gathering the necessary metrics and a clear plan based on the launch results for making further decisions
✅ Marketing: after
You have a systematic plan to acquire the first 1000 users from non-obvious channels to gather metrics and feedback on the product, even if you don't have a marketing budget
With whom have I already worked
All logos are clickable - you can visit the website and read more about the company. These are only 1/4 of all the companies; the rest are less known or closed at the idea stage
Discuss terms and choose a time
Nikita Naumov